After the smoke

After the smoke is a website that I came across  while researching for my latest shoot. It has been curated by a guy called Rob Coin who is a video editor for the $$$$ Art revolution. His approach to video is very much sort after and is the latest aesthetic in music videos at the moment. The style is what I would describe as purposeful distortion that enhance the viewers watching experience. At the moment it is getting used to express a notion of being under the influence. As though you have joined and taken part in the experience, which the characters are going through. I phrase it as "being part of the party". An example of this can been seen in the 'After The Smoke - UIE' video on youtube.

The after the smoke site features countless random amazing images and sort clips that drum up assorts of inspiration.  A great reference tool for image makers. Yes as the name suggest something fun to look as your are high. But why I felt that it could be taken as something more serious is because of its freedom and variety. What is also great is that every time you visit the site the images arranged themselves so that you always are present with some new. After the smoke also offers music to accompany your viewing pleasure, which I would highly recommend. I have attached a link bellow so that you can check out the After The Smoke site. Enjoy.